We were invited to speak at ITB ASIA – Asia’s Leading Travel Trade Show in Singapore under the Muslim Travel Pavilion. We took the opportunity to discuss about the Tourism and the Arab World. The learning objectives were to understand the habits of the Arab travellers, identify and discuss the challenges the industry players face to attract this market and learn how to promote your product and services to this market.
Abstract of the presentation
In 2017, there was an estimated 131 million Muslim visitor arrivals globally – up from 121 million in 2016 – and this is forecasted to grow to 156 million visitors by 2020 representing 10 per cent of the travel segment*. The citizens of Middle Eastern countries are among the biggest spenders when it comes to travel and tourism despite representing a small population of Muslims globally. Research also indicates that there is a 41% growth in the number of tourists from the Arab world globally**.
A typical Middle Eastern family spends about $10,000 on a two-week holiday. The Arab tourists wait anxiously for that time of the year where they can plan and choose their holiday dream destination with extended family members and friends. They enjoy the breeze of fresh weather, they like to explore adventures, and taste new food as well as spend quality time with their loved ones. The preferred period to travel for Arabs takes place during the months between June and September and during religious holidays and school breaks.
Clearly, the Muslim tourist market is culturally diverse and widely distributed and therefore will have different habits and patterns of travel. Understanding the needs, habits and preference of these Arab tourists and travellers are important for the tourism industry players to capture this market.