With the aspiration of creating greater trade and business activities as well as wider market access opportunities for producers, ARK and HALAL INDUSTRY DEVELOPMENT CORPORATION (HDC) jointly organise a seminar on the 19th January 2019 at the International Institute of Advanced Islamic Studies (IAIS), Kuala Lumpur.
The seminar serves as a good platform for Malaysian businesses to enter the Indonesian market and understand relevant legislation surrounding the industry in order to help them navigate a successful path for their business in the region.
The collaboration between ARK HALAL and HDC to organise the seminar is an excellent example of public-private sector initiatives to provide an educational platform that encourages knowledge-sharing and valuable insights into the Indonesia’s Halal market as well as promoting trade between Indonesia and Malaysia.
The seminar highlights two key speakers of the Halal and retail sector from Indonesia; Prof. Ir Sukoso Msc. PhD, the Head of Halal Product Assurance Organising Agency (BPJPH) from the Ministry of Religious Affairs Republic of Indonesia and Mr. Shafie Shamsuddin, the President Director and CEO of PT Trans Retail Indonesia, formerly known as Carrefour Indonesia. Two key components of the topic discussed are ‘The implementation of the Indonesia Halal Product Assurance Law No. 33/2014’ and ‘Indonesian Consumer Lifestyle Ecosystem.
By November 2019, Indonesia will be implementing the Indonesia Law No. 33 / 2014 on Halal Product Assurance. Indonesian Government will make it compulsory for all products and services such as food and beverage, pharmaceuticals, cosmetics, consumer goods and many others that enter Indonesia’s territory to be Halal certified.
This legal framework is of strong relevance to Malaysian businesses who are exporting to Indonesia or planning to export to Indonesia. With over 200 million population, Indonesia remains the largest Muslim country in the world making it among the biggest potential market for Halal products and services. Indonesia is currently Malaysia’s sixth largest export destination. However, Malaysia export contributes to less than 1% of the total Indonesia’s Halal imports indicating that there is ample room to penetrate this market.
Sharing his insights on winning the Indonesian consumers, Shafie leads a large organisation with approximately 30,000 employees servicing over 10,000 micro stores. Almost 6 years post acquisition of Carrefour Indonesia, Shafie continues to lead the change in integrating and transforming “Carrefour Indonesia hypermarket” into Transmart, a new brand that breathes on lifestyle and experiences with multi segmentation and demographics. In 2017, Trans Retail successfully opened 300K sqm of 22 new Transmart in 18 cities in Indonesia. It is a subsidiary of CT Corp that has 126 platform stores spread across 52 cities within 22 provinces in Indonesia, generating almost SIN$2 billion annual revenue and serving more than 30 million customers monthly.
The highlight of the seminar is the MOU Signing Ceremony between BPJPH and ARK HALAL to provide support and collaboration on the development of Halal product assurance system for BPJPH. Besides ARK, BPJPH has also signed MOU with several foreign government institutions and halal bodies, including from the United States, China and Thailand to facilitate a smoother process for their halal-certified products entering Indonesia.
“Together with HDC, we hope to work in close collaboration with companies who wish to develop their Halal potential at an international level. With Malaysia’s Halal export expected to reach RM50 billion by 2020, we will continue to support the government’s effort in creating bigger marketspaces for Malaysia’s halal products and services overseas.” ended Imran Musa, the Group CEO of ARK HALAL. 150 Halal exporters participate in the seminar from various industries such as pharmaceuticals, cosmetics and food and beverages.