Catch Shafie Shamsuddin talks about Indonesian Consumer Lifestyle Ecosystem this 19th January 2019 at the International Institute of Advanced Islamic Studies.
Shafie Shamsuddin, 48 years old Singaporean is currently the President Director and CEO of Trans Retail Indonesia (previously known as Carrefour Indonesia) since Jan 2013.
Shafie is a board member of JTC Corporation, a Singapore state owned Real Estate Company and statutory board under the Ministry of Trade and Industry.
Shafie is also the independent non-executive director of Petronas Dagangan Berhad (PDB), the principal marketing arm of PETRONAS listed on the Main Board of Bursa Malaysia.
After graduating from Nanyang Technological University, Shafie joined Carrefour Singapore as a management trainee. He became the first Asian CEO of Carrefour in the company history at the age of 35 yrs old. He has led Carrefour in Singapore, Malaysia and Indonesia. Shafie was also based in Paris as the Executive Director of Global Talent Management and Organizational Development in Carrefour Group. Shafie has extensive experiences in consumer goods and lifestyle industry, human capital development and over 20 yrs of immersion in the ASEAN region.
Almost 6 years post acquisition of Carrefour Indonesia, Shafie continues to lead the change in integrating and transforming “Carrefour Indonesia hypermarket” into Transmart, a new brand that breathes on lifestyle and experiences with multi segmentation and demographics. In 2017, Trans Retail successfully opened 300K sqm of 22 new Transmart in 18 cities in Indonesia.
Trans Retail is a people business. It is a subsidiary of CT Corp that has 126 platform stores spread across 52 cities within 22 provinces in Indonesia, generating almost SIN$2 billion annual revenue and serving more than 30 million customers monthly. Trans Retail has 30k employees, servicing more than 10k micro stores.
Trans Retail comprises more than 10 companies consisting of hypermarkets, supermarkets, convenience stores, wholesale, fresh importation, distribution, digital gadgets, car servicing, property and indoor theme parks. Trans Retail is a subsidiary of CT Corp. Today, Trans Retail is number one in hypermarket business base on market share and sales, and the most profitable retail business in Indonesia. It has more than 112 platform stores spread across 51 cities within 21 provinces in Indonesia, generating more than SIN$ 2 billion annual revenue and serving more than 30 million customers every month. Trans Retail has more than 30,000 employees, comprising 200 physically challenged associates and partnering with more than 5,000 local and global suppliers.
CT Corp, founded in 1987 by Chairul Tanjung, is a rapidly growing, diversified holding company with more than 100,000 employees, actively operating in three sectors – Retail, Media Entertainment and Finance. The group has established strong-positioned companies in the consumer market, such as Transmart Carrefour, Metro Department Store, Garuda Indonesia, Trans TV, Trans 7, CNN Indonesia, Trans Studio Theme Park and Bank Mega. The group also holds various famous international brands like Aigner, Hugo Boss, Armani, Brioni, Canali, Furla, Tod’s, Salvatore Ferragamo, Jimmy Choo, Geox, Wendy’s, Coffee Bean, Baskin Robbins and master franchise of Accor Hotel.
Carrrefour is a French multinational retailer headquartered in Boulogne Billancourt, France, in the Hauts-de-Seine Department near Paris. It is one of the largest hypermarket chains in the world with 12,300 self-service shops (including 1,528 hypermarkets) spreading worldwide at the end of 2016 with the revenue of Euro 78.9 Billion in 2017. Carrefour operates in more than 30 countries in Europe, the Americas, Asia and Africa. Carrefour means “crossroads” in French. The company is a component of the Euro Stoxx 50 stock market index.